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Hollister's Ostomy products division wanted to create
a site specific to the needs of it's audience. Part of this challenge
was to establish a brand for this informational resource tool aimed at
ostomy patients and their caregivers. A brand was created which
conveyed the essence that ostomy patients, are still able to enjoy
active lifestyles. The brand which was created for this informational
site was later carried over into marketing pieces for the Hollister
division. |
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Fox Wine Co.